Art Direction & Campaign Development
Photographer: Niki Cram
Creative Director: Laura Weinbrenner 

For Pura Vida’s Pride collection, I supported art direction from concept through execution, assisting with styling, casting, and location scouting to ensure the visuals felt authentic, elevated, and culturally grounded. I was on set in Los Angeles, collaborating closely with the creative team to bring the vision to life on a rooftop location that amplified the campaign’s celebratory, community-driven spirit.

The result is a bold, inclusive visual story designed to resonate across social-first channels while staying true to the brand’s ethos.

© Hope Ann Flores 2026