Art Direction, Design, and Social Concepting
Marketing Director: Mykella Gannon
Photography: Tyler Coplea & Hope Ann Flores
I led art direction and design for Pura Vida’s Campus Bus, a large-scale experiential activation created to promote the brand’s campus ambassador program across California. I developed the visual identity and designed the bus exterior to be bold, playful, and immediately recognizable—rooted in poppy, high-impact color to command attention in real-world environments.
Designed to travel, the bus functioned as both a moving brand moment and a social-first touchpoint, translating Pura Vida’s energy into a standout, shareable experience that resonated with students on campuses statewide.
© Hope Ann Flores 2026