ARMRA Colostrum® – Hope Ann Flores

Art Direction
Design
Concepting
Campaign Development
AI Image Generation
Video Editing

Creative Director: Bethany Shrock
Design Lead: Leia Perkins
Photography: Chelsey Craig and Michael Oliver Love
and Harvest Film Co

At ARMRA, I help define and evolve the brand’s visual world. Partnering with the Creative Director, I concept and art direct campaigns that translate science-backed wellness into culturally relevant, visually distinct storytelling. I lead organic social art direction, create CGI and AI-based imagery, and ensure visual consistency across social, web, email,
and Amazon.

Beyond execution, I pitch campaign ideas, direct content productions, collaborate with external creatives, and build decks that align creative vision with strategic goals — all while organizing and scaling a cohesive asset system across teams.